Berlin · Hybrid · October 2027
Where AI Meets the Future of MICE
Join Europe's premier hybrid conference uniting event professionals, AI innovators, corporate buyers, and suppliers to shape how artificial intelligence transforms the meetings, incentives, conferences, and exhibitions industry.
Everything You Need to Know
📍 Berlin · Hybrid
Attend on-site in Berlin or join remotely via our live-streaming and virtual networking platform — full access, wherever you are.
📅 October 2027 · 3 Days
Day 0–2: Pre-conference evening, two full conference days, expo, workshops, and a gala finale. Exact dates to be confirmed.
🎤 Keynotes · Panels · Workshops
A curated program of visionary talks, cross-industry panels, hands-on AI workshops, and an expo & partner area.
👥 ~400 Participants
A carefully curated, intimate audience of MICE professionals, AI & tech players, corporate buyers, agencies, and suppliers from Europe and beyond.
Why AI in MICE? Why Now?
The AI in MICE Conference 2027 in Berlin is a three-day hybrid event designed for professionals who shape the future of meetings, incentives, conferences, and exhibitions. Artificial intelligence is no longer a distant concept — it is actively reshaping how events are planned, marketed, delivered, and measured.
Over a curated programme of keynotes, panels, workshops, and an expo area, we bring together event and MICE professionals, AI and tech innovators, corporate buyers, procurement leaders, agencies, and suppliers to explore how AI can transform workflows, experiences, and business outcomes across the entire MICE ecosystem.
Our three core objectives: build shared knowledge and thought leadership around AI's strategic impact on MICE; foster high-value industry networking between peers, innovators, and decision-makers from across Europe and beyond; and unlock real business development opportunities through the expo and curated networking sessions.
Built for the Entire MICE & AI Ecosystem
Event & MICE Professionals
Planners, producers, venue managers, and operations leads ready to integrate AI into their workflows and strategy.
AI & Tech Industry Players
Innovators and platform builders bringing AI-powered solutions to the meetings and events world.
Corporate Buyers & Procurement
Heads of corporate travel, procurement leaders, and business travel managers evaluating the next generation of MICE suppliers.
Agencies & Suppliers
DMCs, PCOs, creative agencies, and destination marketing organisations looking to evolve their offer and partnerships.
Secure Your Spot at Europe's AI in MICE Event
Limited to ~400 participants. Early-bird rates and priority workshop access available for those who register first.